Voyant is a tool for financial advisors. Voyant’s financial planning product allows advisors to visualize their recommendations to clients, project “what-if” scenarios and provide a personalized experience. Voyant’s previous website had heavy colors and an illustration style that didn’t reflect the sophistication and ease of use of their product. They needed a website design that would elevate their brand and further legitimize their product.

Voyant’s audience is individual financial advisors and financial planning firms. The primary goals for the new site were to direct users to sign up for a free trial or register for a live demonstration of the product. The first step was to create an updated website map with these two goals in mind. After the site map was approved, a wireframe and finalized homepage options were created in collaboration with a copywriter. The site features multiple CTAs to sign up for a demo or free trial, including a demo sign up form fill with demo dates and times on the homepage. There is also an emphasis on showing the functionality of the product with animations of the interface.