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Renzoe Box Digital + Art Direction + Packaging

Renzoe Box

Art Direction | Digital | Print

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Where Beauty Meets Brains

 

Renzoe Box is a cosmetic product that provides a smart, organized way to store makeup and carry it on-the-go. Like most startups in the early stages, the brand needed a complete overhaul - visually and conceptually. The goal was to create a brand that isn’t just about makeup, but also about empowering women to make their everyday lives easier with smart products.

The brand story revolves around intelligent and strong women, just like the founder of the company. This freshly developed brand voice is used to tell stories through marketing, packaging, social media and art direction - creating a cohesive but varied narrative on all platforms. View the full case study below to see Art Direction, Digital and Print projects.

 
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Art Direction

 

Art direction and product styling for Renzoe Box product photoshoots. The shots demonstrate the scale of the product, product features and flat lays for social media posts.

 
 

Digital

Content creation and messaging for social media, email marketing and web store user interface. Social media is where the brand highlights women, architecture and product imagery, and presents a side of itself that isn’t always serious, but a little bit more relatable.

 
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Social Media

The “12 Days of Renzoe” series is posted on Instagram each year leading up to Christmas. It highlights significant women in different fields (inventors, architects), and includes a gift pick related to each.

 
 
 
 
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Miscellaneous posts designed for the Renzoe Box Instagram feed.

 

Drag-n-drop web store concept

Concept for web store where customers can build their makeup palette with a drag-n-drop online store.

 
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Email Marketing

These emails are sent to subscribers after signup via Mailchimp to concisely explain the Renzoe Box philosophy.

 
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Print

Design of product packaging, user manual and discount card for the Renzoe Box. The packaging sleeve and gift bag include a pattern created from the actual sizes of the modular makeup Pods in the product. The Renzoe Box is a high end product, so the packaging mirrors that in its luxurious design.

 
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Banners

 

Renzoe Box participated in the Texas Conference for Women in Austin, TX. These banners served as concise, compelling introductions to the product.

 
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